Business & Finance Deals

Facebook has finally implemented a daily deals program of their own. Daily Deal sites have taken the Internet by storm and numerous sites are running deals in nearly every big city in the USA. Now Groupon and Living Social are the top Daily Deal sites, but who knows, maybe Facebook’s new addition will push them to the top! There are now hundreds of daily deal platforms, but its very likely the reach of these platforms will be a key to successfully delivering customers in a scalable and impactful way.

Facebook is currently testing deals in five major cities; Atlanta, Austin, Dallas, San Diego, and San Francisco. You can buy the daily deal online just like any other deal site, but the advantage comes in the social sharing capabilities. Facebook allows you to easily share deals with your friends, you can like a deal and even have friends be notified when you actually buy a deal. It’s different with Groupon and others, you need to proactively send an email or message your friends when you buy across multiple social networks. Along with offering their own deals, they also plan to aggregate with other sites similar offers, which could help provide advantages from other platforms as customers are not willing to join multiple email lists.

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