Business & Finance Deals

I sincerely believe that selling and marketing is about creating a conversation between you and your customers. For example, would it be fair to say that it is hard to hold an interesting conversation with someone who can’t seem to cough up the simplest smile even when tickled?

Smile….it is priceless and it is free but to your business, a real, heart-warming smile can mean millions of dollars. I will give you an example of how smiling turned a sales person around.

Mike Chin is a marketing executive for an advertising agency in Malaysia. Having been in the business for 5 years, he knew that first impressions counts for a lot, so, what he did was try to impress the socks off of his potential customers with his knowledge and expertise. Despite his best efforts, his success rate was negligible. Out of the 10 people he met, sometimes less than 5 people said ‘yes’ to his proposals.

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